To be the preferred choice for customers, investors and employees.



Sustainable value creation and maintaining growth consistently for customers, shareholders and employees.


Umm Al-Qura Cement Company’s strategy was built on the basis of its distinctive characteristics by creating a competitive advantage in all the main sectors of the company in order to create sustainable value by adopting the following strategies:

Safety and environment, human resources and information technology:

  • Commitment The highest safety and environmental protection standards.
  • The development of human resources training and development of national talent.
  • The continued development of information technology equipment and systems.
  • Creating a culture of industrial process environment with professional and high productivity.


  • Monitor high-level control to maintain the quality of the work and the product continuously and stability.
  • High productivity of the production lines.
  • High readiness for production lines advanced maintenance systems.

Financial return

  • Maximize the return from sales.
  • Reduce production costs.
  • Optimization of assets.

The adoption of these strategies creates added values:

  • A sustainable system and with a bright picture.
  • A production system that is highly profitable.
  • A well-established system has the capability of rapid growth and development.